How Appier Fights Ad Fraud with Artificial Intelligence
Ad fraud is costing the industry billions of dollars. Joe Su, Appier’s Chief Technology Office, described in a blog post how Appier is using artificial intelligence to fight ad fraud. This infographic summarises how AI can help combat one of the top scourges of the advertising industry.
Appier is a technology company which aims to provide artificial intelligence platforms to help enterprises solve their most challenging business problems. For more information please visit www.appier.com.
WE ARE HERE TO HELP
YOU MIGHT ALSO LIKE
As COVID-19 restrictions begin to lift, food and beverage (F&B) services such as restaurants and bars around the world are starting to reopen their doors. While different markets have different time schedules, the social distancing rules being enforced by governments are similar, such as maximum capacity limits, keeping tables 1.5 meters apart and checking temperatures on arrival. Some of the consumer behaviors that have shifted since the beginning of the pandemic are likely to stay in this new, socially-distanced normal. While people are beginning to venture out to dine, takeaway and delivery numbers are still up as people remain wary and increasingly prefer to cook and eat at home. According to a study done by Hunter, a food and beverage marketing and PR firm, 54 percent of Americans are cooking more than they were before the pandemic. In the UK, an earlier poll showed that 60 percent of 18 to 24 year olds surveyed had already increased the frequency of using food delivery services, while 40 percent of 35 to 54 year olds saying they would do so. At the same time, customers have also displayed an increased interest in food hygiene, healthier, immune-boosting options, and locally-sourced products. To survive
Emotion is one of the most distinguishable human qualities, one that sets us apart from machines. However, it is not out of the realm of possibilities for machines to read emotions and respond accordingly. Increasingly, machines are able to interpret human’s emotional states and adapt their behavior to give appropriate responses – something we call emotional AI, or artificial emotional intelligence (though in the computing field, it is known as affective computing). Here we will explore what it is, how it works, and how it can benefit businesses. Three Types of Emotional AI Emotional AI is the next step in the evolution of artificial intelligence. By interpreting people’s emotions, AI can respond in a much more naturalistic manner, making the interaction much closer to typical human intercourse. There are three main types of emotional AI – natural language text analysis, voice analysis and facial expression analysis. The first two are already quite common, while the third probably attracts the most media attention. Other types of analysis also include mouse movement, eye-gaze, heart rate and electrocardiography, etc. Natural language text analysis It involves AI scanning written text like a review of a product or service, online articles or tweets, and then
Our new blog post features a short list of some common python programming patterns and their C++ equivalents. This can help programmers learn C++ in a more efficient way if he or she already knows Python. Leave us a comment below and let us know what you’d like to see covered in our future posts! █ Read More Technical Insights: Introduction to GraphQL｜goo.gl/d7PyXH █ Join Us Our current openings｜goo.gl/rx1jce Basic C++ 11/14 for Python Programmers from Appier