Bill, marketing manager at an international bank, wants to acquire more new customers who are most likely to apply for credit cards.
Bill then sends them cross-screen ads at the right time and to successfully receive their details for card applications.
With the right AI tool, Bill successfully upsells the second credit card to the existing customer via paid media.
Bill then delivers ads to the ones who don’t react to the trigger campaigns, hence optimizing his marketing budget.
AI enables Bill to engage consumers at different stages of their life cycle seamlessly, and optimize both paid and owned channels for higher ROI.
What's more? Audience intelligence
These insights also enable the sales teams to increase effectiveness and efficiency during customer engagement, whether that is through phone, email or in person.