Appier and its affiliated entities (collectively “Appier”) respect individual privacy and value the confidence of its customers, business partners and others. Appier is committed to upholding the highest ethical standards in its business practices. Accordingly, Appier adheres to strict standards in connection with the collection, use and disclosure of Personal Information, consistent with the laws of the countries in which Appier conducts business.
What are Cookies?
Cookies are small text files that are sent to or accessed from your web browser or your computer’s hard drive. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier. A cookie also may contain information about your computer, such as user settings, browsing history and activities conducted while using our services. Web beacons (also called pixel tags or clear GIFs) are another type of data collection technology. A web beacon is computer code that enables us to monitor user activity and Website audience.
Cookies help us improve the Website and your experience thereon by customizing your experience, helping us analyze usage, technical and browsing metrics as well as detecting and preventing fraud.
Different types of Cookies we use
First party and third party cookies
First-party cookies and Third-party cookies are different types of cookies:
- First-party cookies are placed on your device directly by Appier. For example, we use first-party cookies to adapt our website to your device or language preferences and to secure your use of Website.
- Third-party cookies are placed on your device by our third-party business partners and service providers. For example, we use third-party cookies to analyze the audience on our Website.
Session and persistent cookies
Session cookies and Persistent cookies are also different types of cookies.
- Session cookies only last from the moment they are placed on your browser until the moment when you close your browser. We use session cookies for a variety of purposes, including to learn more about your use of our Website during one single browser session and to help you to use our Website more efficiently.
- Persistent cookies have a longer lifespan and are not automatically deleted when you close your web browser. These types of cookies are primarily used for analytical purposes.
To these purposes, we also may link information from cookies with other personal information we hold about you. When you visit our Website, some or all of the following types of cookies may be set on your device. Cookies, like all technologies, can be swiftly replaced by more secure and performant cookies. We will use our best efforts to keep this summary table accurate and up-to-date.
Your choices regarding cookies
You may exercise your choices regarding cookies using several options. Please note that changes you make to your cookie preferences may prevent all or part of our Website from functioning as intended.
Browser and devices controls
Most web browsers provide settings that allow users to control or reject cookies or to alert users when a cookie is placed on their computer. The procedure for managing cookies is slightly different for each internet browser, so please check the specific steps in the “help” menu of your web browser. Since cookies are browser-specific, you may need to manage your cookies preferences across all the web browsers you use.
You also may be able to reject device identifiers by activating the appropriate setting on your mobile device, as available. The procedure for managing device identifiers is slightly different for each device, so please check the specific steps in the documentation relating to the device you use.
Interest-based advertising tools
You can opt out of seeing online interest-based advertising from participating companies through the US Digital Advertising Alliance and Network Avertising Initiative or the European Interactive Digital Advertising Alliance in Europe (web browsers), or Appchoices (apps only).
In addition, you can opt out of receiving targeted ads in connection with Appier’s technology by clicking here.
Opting out does not mean you will not see advertising – it means you will not see personalized advertising from the companies that participate in the opt-out programs. Also, if you delete cookies on your device after you opted out, you will need to opt-out again.
Updates to this Policy
We reserve the right to update this Cookies Policy from time to time in order to reflect any changes to our Website or to comply with changes in our legal and/or regulatory obligations. We will post the revised version on the Website, with an updated revision date. Where such changes to our Cookies Policy are substantial, we will also notify you by other means prior to the changes taking effect, such as by sending you an email notification. By continuing to use our Website thirty days after such revisions are in effect, you will be deemed to accept and agree to the revisions and to abide by them.
If you have any question or would like to enquire about Appier’s Cookies practices and this Policy, please contact us at:
Department responsible for privacy protection: Legal Department
Address: 8F, No.123, Songren Road, Xinyi District, Taipei 110, Taiwan