From download to favorite
From Download to Favorite:
How to Engage Users Across the Life Cycle
Why Read This White Paper?
Many brands still haven’t figured out how to keep app users sticking around. The app abandonment rate has risen from 21% in 2018 to 25% in 2019, while the app retention rate has dropped from 38% to 32% during the same period.
How can marketers learn more about their app users, and build a long-lasting connection with them throughout the life cycle? This white paper will share insights into: